How To Use Twitter To Find Your Target Audience
There are a number of different tools out there that you can use to make twitter easier to manage. But it doesn’t do any good to just start following random people. It can be a pain in finding certain people that like exactly what you do. You can use search.twitter.com to find a lot of people that might be talking about your subject. But what if you want to dig deeper than that? Well using a couple different tools you can manage to target vastly different audiences all from one easy to use interface.
How you do this is what we are going to cover. First thing you will want to do is setup twitter accounts around your certain niches. For example if you are in the weight-loss niche. It would be a good idea to setup your main site, youtube account and then your twitter account. Once you have this setup it is time to go to hootsuite. Add your twitter account there along with the other ones you may have as well.
Now that you have done this, go to wefollow.com. Here you will be able to search tags that might be around your niche. Try to think of the most popular people in your field and search for them.
Once you find some of those top twitters with thousands of followers, follow them. What happens after this is that under their followers you will show up first until someone else follows them. And you will slowly work your way down the page until you are not there any more.
The thing that is cool about this is that these people that have thousands of followers have people constantly checking their profiles. A percentage of these people will go and look at their followers. Only to see your smiling face right at the top.
Make sure that you have some tweets in there that you have done so that they will show up. Try to make all of your last couple tweets something that is geared towards that niche. Others will see this and think that you may know a lot about the niche you are in. A small percentage will follow you and you will start to get your list built up.
Please make sure that you have a picture of yourself. People will be more likely to follow you this way. Also make sure that you are linking to your site that you want to get traffic on. And if possible make a nice looking background. You can find all kinds of places on the web that offer you free backgrounds that you can use.
Another thing you might want to do is to start following the people that just followed the person you just followed. The reason is that these people just recently started following this person and the subject is on their mind. There is a high likelyhood that they will also follow you back. Some will some won’t and some have autorefollow tools on.
Now just repeat this process with the top people in the niche you are wanting to get into. What will happen is that you will start to build your twitter accounts with people that you know are interested in that specific subject.
From there YOU MUST provide quality content. I didn’t tell you all this to start spamming people. Unfollowing is so easy that your efforts will be wasted otherwise.
Now you may be asking how do I provide quality content? Well that is quite easy actually. Go to www.alltop.com or www.popurls.com . Then on these sites do a search for your keywords and see what comes up. What will show up is the top information around that subject that is current. Check it daily and then setup tweetlaters of the top subjects daily. Post the same thing at 9am, 3pm and 7pm. There is a good chance that all the people that are following you will see it.
Once you have done a good job of establishing trust, maybe you could send out a link to your product. But don’t send them to squeeze page or sales page. Send them to your Youtube page with you doing some type of demo, explanation or testing of whatever it is you are trying to sell. Then in the video mention to go to the squeeze page. Some will go and out of those people, some will purchase.
But also make sure in your videos that you are providing the viewers with something of quality. You don’t want them to never click on your link again.
Then for a final touch, in the video ask people to retweet your video giving it the exponential exposure that you want.
Category: Social Networking, Twitter

